Chris Busch has a great blog post on the differences of political campaign websites.
You may remember that in the “Create a Cause” tenent Creating Donor Evangelists, I recommend looking at political sites to see what they do well.
Well check out the sites of the front runners:
Two are totally focused on the candidate. One is focused on “you” believing in your potential.
I’m not endorsing Barack, but you’ve got to love the way his campaign is about people, not about him.
How is your nonprofit’s website? Is it for the “us” that work at the nonprofit? Or is it about the “them” that want to support your nonprofit?