The Chronicle of Philanthropy’s Prospecting blog has an interesting post about a new planned giving tool. Apparently, it’s a CD that donors can play to see the benefits of making a planned gifts and a charity can customize it to be the “charity of choice” for the example.

But wait! There’s more:

What worries some fund raisers, however, is that whenever potential donors view the disc on a computer connected to the Internet, the product can track whether and how long each donor watches the presentation. That information, and other details about their viewing habits, are automatically sent to the charity — all without the donor’s knowledge.

Yikes. Sounds dicey to me.

What do you think?

You can read the entire post, and the company’s defence of their techniques, at the Chronicle of Philanthropy’s Prospecting blog