From collecting contact information to processing their payments, your nonprofit has access to much of its donors’ private data. Hackers and data breaches can cost nonprofits time, money, reputation, and even donors. Plus, organizations like yours have a legal...
At the most basic level, the purpose of nonprofit marketing is to spread awareness of your mission and work. However, your public-facing communications should also make your organization recognizable in the community. That way, your marketing will lay a foundation for...
Data transforms nonprofit marketing and fundraising strategies; by incorporating real supporter information, you can personalize your campaigns and build genuine relationships with your donors. However, when your data is isolated in different systems, it can be...
Your donors are your most committed supporters. They’re loyal to your mission, dedicated to your success, and willing to rally to help you achieve your goals. However, there are different levels of engagement within your donor base. One of the best ways to identify...
Your nonprofit’s donors interact with your organization in a variety of ways, whether they’re giving online, volunteering, following you on social media, or attending your events. All of this involvement is referred to as donor engagement. The more that your donors...
From drafting email newsletters to curating social media posts and promoting your website, marketing requires much of your nonprofit’s manpower. Resources like the Google Ad Grant offer additional ways to boost your nonprofit’s online presence, but each marketing tool...
