Imagine you’ve just wrapped up a big fundraising campaign. You met your fundraising goal! That must mean your campaign was a success, right? Yes and no. Fundraising totals are one way of tracking your campaign’s effectiveness, but they’re far from being the only...
Do you feel like there’s a cap on how much your nonprofit’s able to raise? Does your development staff report feeling stretched thin? Do you ever have to drop certain fundraising opportunities to devote time and resources to others? If you answered “yes” to any of...
Building a pipeline of sustainable nonprofit revenue relies on cultivating deep, enduring relationships with your supporters. While annual campaigns ensure your immediate operational needs are met, guiding those consistent contributors toward legacy giving offers...
Accessible school fundraisers do far more than raise money for field trips, classroom resources, athletics, performing arts, or other student programs. They also create opportunities for every student to strengthen connections within their school community and learn...
Donor stewardship is more important than ever. In 2025, while nonprofits on average raised more funds, the average donor retention rate dipped to just 18.1%. That means that any increase in funds raised may be tenuous and liable to disappear at any time unless you can...
In today’s fundraising landscape, personalization is critical to donor engagement. Your nonprofit’s supporters want to feel like valued members of your community who are integral to furthering your mission—not like ATMs with legs! Donor segmentation, or the process of...
