Donor stewardship is more important than ever. In 2025, while nonprofits on average raised more funds, the average donor retention rate dipped to just 18.1%. That means that any increase in funds raised may be tenuous and liable to disappear at any time unless you can...
“Why aren’t our donors giving more to our nonprofit?” I hear this question from nonprofit leaders all the time. And while the challenges are real, the good news is there are actions you can take. The obstacles usually aren’t with the donors but...
Many organizations trying to meet goal before the fiscal year ends on June 30. This usually involves looking at the LYBUNTS – donors who gave Last Year But Unfortunately Not (yet) This year SYBUNTS – donors who have given in Some Year But Unfortunately...
In today’s fundraising landscape, personalization is critical to donor engagement. Your nonprofit’s supporters want to feel like valued members of your community who are integral to furthering your mission—not like ATMs with legs! Donor segmentation, or the process of...
Nonprofit leadership might be one of the hardest forms of leadership on the planet. Think about what you’re actually doing. You’re working to make seismic changes in communities, often with razor-thin margins for error. You’re doing some of the...
They Gave to You. Now Help Them Love the Mission. After 25 years working with nonprofit leaders, I’ve watched a lot of fundraisers retire. Some leave well. Their major donors stay engaged, continue giving, and develop meaningful relationships with the next...
