[Guest Post] Top 10 Tips for Growing Your Matching Gift Program

I've been impressed with the number of nonprofits actively educating about matching gifts. I'm seeing it on thank you pages and hearing about it from coaching clients. This is relatively easy money that many are missing out on. So I invited Double the Donation president Adam Weinger to share his top tips with us. You're [...]

Relationship Fundraising in the 21st Century - An academic study by Rogare

We live in the best time to fundraise! No longer are we at the mercy of the latest anecdote. Now we have a growing body of solid research into how to best help donors to invest in what matters to them most! Take this as an example: for over a year, the folks at Rogare, [...]

A warning about fall fundraising appeals

  Fall fundraising is hard enough. But listening to NPR's All Things Considered on my ride home this evening, I remembered how much more challenging political mailing will make your fundraising this fall. So I pulled to the side of the rode to record this reminder. How are you re-engineering your fall fundraising letters? What [...]

PSA: Check your nonprofit's donation page NOW

Don't let this happen to you! Last night, my wife and I were doing some year-end giving. We went to a nonprofit we love and found this on their donation page: Where there should have been a giving form, there was just a line of code. No way to give online at all. Don't let [...]

The 4 Donor Groups You Need to Contact Before the End of Year

As we've been approaching the end of year, my coaching clients are asking me to help them prioritize their major gift fundraising contacts. Here are some of the ideas I share with them. 1. People who gave in November or December in 2014 but haven't yet this year These calls are often simply asking them [...]

Enter into the DONOR'S story

Last week at the Blackbaud conference, I heard yet another story of good fundraising letters being eviscerated by marketing. Unfortunately, it happens all the time. A fundraiser studies her craft, reads the results of fundraising tests, and creates a compelling appeal. Then a marketing person gets involved and tries to "fix it." They use passive [...]

4 Questions to Answer for Monthly Giving #bbcon

I'm attending the last day of BBCON - Blackbaud's Conference for the Philanthropic Community and just got to here an amazing 15-minute session by Brady Josephson. He outlined the four questions you need to answer when setting up your monthly giving program. Here they are, with a short explanation. The 4 Questions to Answer for [...]