A few weeks ago, I heard that 65% – 70% of sales happen during the follow up phase. 65% – 70%! The person sharing this information said that most business owners get stuck chasing the “cream,” just looking for the three people out of ten who are easy to...
This article is contributed by Jeff Cova, President of Winspire. When your nonprofit hosts a fundraising auction, your catalog is a vital resource for connecting with supporters and sponsors before, during, and after the event. Not only does it serve as a guide to...
Before you can dive into leading a text fundraising campaign, you need to familiarize yourself with nonprofit text messaging best practices. One of the most important components of running a successful text-to-give campaign is drafting effective, persuasive messages...
This article is contributed by Murad Bushnaq, Founder and CEO of Morweb. As a nonprofit professional, you understand the importance of a strong online marketing strategy. By tapping into digital channels and creating quality content, your organization can expand its...
I talk with a lot of nonprofit leaders who get really, really nervous about the wording of their fundraising ask. While I love the intentionality they show in wanting the right words, their fretting reminds me of power ties in the 80’s. Do you remember those? In...
The latest GivingUSA numbers are out. And the numbers aren’t pretty. Yes, the USA recorded over $499 billion was given from non-government sources last year. But the trend of fewer individuals giving accelerated. Individuals gave a 64% of the total – still...
