Donor stewardship is more important than ever. In 2025, while nonprofits on average raised more funds, the average donor retention rate dipped to just 18.1%. That means that any increase in funds raised may be tenuous and liable to disappear at any time unless you can...
I get to work in many capital campaigns. And one of the questions people always ask me is: Do we really have to do a planning study? My answer: yes. You and the board have been working, dreaming, scheming, and designing. You are sold on your vision. Excited. And ready...
“Why aren’t our donors giving more to our nonprofit?” I hear this question from nonprofit leaders all the time. And while the challenges are real, the good news is there are actions you can take. The obstacles usually aren’t with the donors but...
Many organizations trying to meet goal before the fiscal year ends on June 30. This usually involves looking at the LYBUNTS – donors who gave Last Year But Unfortunately Not (yet) This year SYBUNTS – donors who have given in Some Year But Unfortunately...
There’s Never Been a Good Time to Fundraise As a fundraiser, do you ever look at the calendar or the news or the economy, and think: this is the worst possible time to ask anyone for anything? You’re not alone. I’ve been in nonprofit fundraising...
They Gave to You. Now Help Them Love the Mission. After 25 years working with nonprofit leaders, I’ve watched a lot of fundraisers retire. Some leave well. Their major donors stay engaged, continue giving, and develop meaningful relationships with the next...
