Seth Godin’s “Bullmarket 2004”
Would you help me? I've been notified I'm a finalist in Seth Godin's latest book project "Bullmarket 2004: Companies That Can Help You Make Things Happen." Seth is the author of "Permission Marketing" and "Ideavirus" among others. It's an incredible honor...but not a...
Marc’s Speaking
The "How to Ask for Money Effectively" in L-A (Lewiston & Auburn, ME) went incredibly well! Thanks to everyone that came and made the discussion so lively! If you’re interested in having this 3 hour seminar brought to your region or organization, email me at...
Creating Donor Evangelists: Bite-Size Chunks
This is the second to last installment in the "Creating Donor Evangelist" series. As a reminder, Huba and McConnell's six "Creating Customer Evangelist" themes are: 1. Customer Plus-Delta: Understanding the Love 2. Napsterize Your Knowledge: Give to Receive 3. Build...
How to Ask for Money Effectively – Top Mistakes People Make When Fundraising
In this brand new three hour seminar, I'll give * the 6 most common mistakes people make in asking for money * 3 incredibly effective tools for crafting your message * and the "Get R.E.A.L." approach to making the ask The seminar is on Feb 11, Wed, 8:30-11:30 a.m. and...
Creating Donor Evangelists: Create Community
I'm increasingly convinced that nonprofits are way ahead of businesses when it comes to treating people as people and developing relationships with them. It's ironic that as we in the nonprofit world strive to become more business-like in measuring our results, so...
Creating Donor Evangelists: Harnessing Buzz
Greetings! This is the Part Three of the "Creating Donor Evangelists" series based on Jackie Huba and Ben McConnell's book "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force." Why do I feel this series is so important? Fundraising isn't...
Resource Spotlight: Asking
There aren’t many books dedicated solely to teaching you how to ask for money. That’s why I’m writing one! But since mine won’t be ready for a few more months, be sure to check out Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know...
Creating Donor Evangelists: Lessons from Napster
Happy New Year! I’m thrilled that so many of you wanted me to keep up the series based on "Creating Customer Evangelists" by Jackie Huba and Ben McConnell. Many of you also wanted a series on goal setting. In response to that request, I've created the Pitman Coaching...
Extreme Fundraising Special Edition—December 29, 2003
Greetings and happy end-of-December! Thank you to everyone that's responded to my question about continuing with the customer evangelism messages or doing a New Year type of goal setting program. Most of you said you'd like both! I'm flattered. *grin* I've created a...
Are You Creating Donor Evangelists?
Greetings from Lewiston, ME! I'm thrilled to welcome everyone, including our new subscribers, to the latest Extreme Fundraising Ezine! I've given a lot of thought to the message in the previous ezine. Fortunately, I picked up of a copy of Creating Customer...
2nd Class Citizen or Crown Jewel?
Welcome the November 25th issue of the Extreme Fundraising Ezine! And a special welcome to our new subscribers—it's fun to see the list grow every week! Remember, you can always catch up on earlier issues in the "Extreme Fundraising Ezine" section at...
The Rule of Three’s, Part II
Welcome back to the Extreme Fundraising Ezine! And welcome to our new subscribers! It was wonderful getting to meet so many of you at APC’s East Coast Fall Conference at Friends Select School in Philadelphia! What an incredible time! I always find that to be one of...
The Pareto Principle Applied: The Rule of Three’s
Greetings and welcome back to the Extreme Fundraising Ezine! In our last issue, we gave an overview of the Pareto Principle. In last week’s teleclass, we looked at Vilfred Pareto in depth and explored how his 80:20 observation could be applied to various aspects of...
The Pareto Principle and the Fundraiser
“The Pareto Principle and the Fundraiser” Greetings and “welcome!” to our new subscribers! I’m committed to bringing you the coolest (although hopefully not merely “faddish”) ideas that you can immediately put into practice. We all have lots of competing priorities....