Extroversion and introversion fundamentally involves (1) where someone gets energy and (2) how that person processes information.

Extroverts get energy from being around people in unstructured settings. Often, simply being in the same room with other people energizes them. They are drained when being isolated or in an environment with incredibly structured interpersonal relationships. Often extroverts in these situations will find themselves picking at food, making random phone calls, or getting up and walking the halls in an attempt to re-energize themselves.

When it comes to processing information, it’s been said that if extroverts aren’t talking, they aren’t thinking. That isn’t too far from the truth. Extroverts are verbal processors—they talk about their ideas, tweak them as they talk, and then figure out what they’re thinking. This can be confusing for others because it can look like extroverts are forever changing their mind. Often an idea isn’t “real” until an extrovert has been able to brainstorm about it with other people. For them, interacting with people IS a worthy objective and a concrete task.

Introverts, on the other hand, tend to get energy from being alone or working with people in very structured ways. This does NOT mean they are socially inept. It simply means interacting with people for extended periods of time, especially in unstructured settings, will usually drain them. They’ll often need to go to lunch alone or close their office door to re-energize.

When introverts process information, they do the processing internally. They’ll mull over an idea by themselves, polishing it, making it just right. THEN, they’ll be ready to share it with others. When they finally do verbalize their idea, it’s a finished product.

Since we all tend to assume people think and act like we ourselves do, there is plenty of room for misunderstanding! Take for instance, when an extrovert hears an introvert share an idea in a staff meeting. The extrovert starts batting the idea around like a cat with a ball. The introvert gets angry that his idea is being treated so lightly. Both get offended, wondering how the other could be so callous. We all assume everyone else sees the world just as we do! Extroverts processing externally EXPECT to bat ideas around with a group of people. But introverts processing internally expect spoken ideas to have already been well thought out.

Can you imagine how much more productive this encounter would be if both people knew these differences BEFORE the meeting? Each would be able to step back and question their natural impulse. The extrovert could realize that the introvert has spent a lot of time with the idea they just shared. And the introvert would understand when the extrovert tries to play with the idea. That’s just what extroverts do. It doesn’t excuse either person but it does open up a way for each to begin speaking the other’s “dialect.”

I bet you’ve already begun to see how this can affect the way we go about raising money. In a former life, I was an alumni director at a boarding school. One of the ideas I piloted was having alumni gatherings at brew pubs. Not an earth shaking new idea, but a huge step out of the norm for the school. I thought these events were great. I’d hang out with alum of all types, get to know them better, update them about the school, and ask for money, all in a completely unstructured way.

Then I introduced this concept to an event we were going to have with the headmaster. The director of development and the headmaster graciously agreed to try it out. Unfortunately I wasn’t aware of the differences between extroversion and introversion. I loved the unstructured nature of these events. But neither of them did. And why would they? While it was always wonderfully enlivening to me, interacting with people for hours in such an unstructured way was incredibly draining for them. I thought the event went very well; but they were exhausted. We decided not to do that kind of event again.

Fortunately, adjusting for introversion or extroversion is very easy to act on. Where do you get your energy? From people or from time apart? Do you need to modify your interaction with donors and the events that you throw to include others? How do you process information: internally or externally? If you’re a verbal processor, perhaps you should figure out what you want to say BEFORE you find yourself sitting across from the donor?

21 Ways for Board Members to Engage with their Nonprofit's Fundraising book image

You'll discover the 21 ways each board member can help their nonprofit's fundraising - even if they don't like to ask for money!

As a bonus, you'll get free fundraising tips every other week too!

Help your board fundraise for nonprofit with this FREE ebook

We take your privacy very seriously and will never sell, rent, or share your email address.