I just spent 4 hours in the rain putting these signs for our Fall Pops Benefit Concert.
The industry calls them “yard signs.” I’m hoping that they’ll catch people off guard in the midst of the signs of the political candidates!
It’s a good reminder that as fun as web 2.0 is, offline marketing still has its place!
First off, kudos to you for putting out all those signs in the rain! This is a great example of piggybacking on other publicity/advertising. If yours was the only sign it might not get as noticed. If there were dozens of signs then they might all get ignored. So there is a balance.
That being said, looking at the photo, which ones really stand out visually? I see someone named Winslow wants to be mayor and Brent Hutchins is running for something or other. The fonts are large and the colors bold. If I hadn’t known the middle one was the pops I would have had no idea what it was. Maybe there is a glare on the sign so in the photos it’s not as clear. But I think you see the point. Yard signs and billboards have to be designed differently than flyers or brochures.
It’s a crappy photo.
These signs go with posters, postcards, website, TV images, and banners. So the image is more recongizable. (Others not associated with the event have told me.)
I think the image of the conductor is really what ties them together. We’ve used it year after year.
That said, I agree with your comments on the importance of having different designs!
My favorite is the “sandwich” boards, which are still used where I live to promote the local school play or cheap beer.
I’d LOVE to see a picture of THAT! 🙂