Imagine you’re a busy donor checking your email on the way to lunch. You’ve just gotten out of a difficult meeting at work, and your personal inbox is crowded with promotional messages from brands you don’t remember signing up to receive emails from. You see a message...
At the most basic level, the purpose of nonprofit marketing is to spread awareness of your mission and work. However, your public-facing communications should also make your organization recognizable in the community. That way, your marketing will lay a foundation for...
Originally posted in March 2014, updated in March 2023 One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors—relationships that last beyond one donation and remain strong even when it’s challenging for donors to...
Your homepage is the face of your nonprofit. While marketing appeals will likely be supporters’ first impression of your nonprofit, your homepage tells supporters everything they need to know about your nonprofit (whether it’s intentional or not). To improve visitors’...
An online presence is the backbone of nonprofit operations. Most nonprofits already have a dedicated website with donation pages, blog content, contact forms, testimonials, and other information about their cause. A well-designed website helps raise brand awareness,...
Today’s article from Grant Hensel, the CEO of Nonprofit Megaphone, dives into how to optimize your current digital presence to make the most of the Google Ad Grant. Grant and the Nonprofit Megaphone team have worked with over 370 leading nonprofits in Google...
