by Marc A. Pitman | May 12, 2017 | 3. Ask, Internet & Social Media
Effective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask.Unfortunately, donors aren't reading your emails like they read a book! They're skimming....
by Marc A. Pitman | Feb 15, 2017 | 3. Ask, Fundraising Myths, Internet & Social Media
Speaking at a conference recently, fundraisers kept peppering me with questions related to fundraising. Some of those in the audience balanced their entire annual budget on a crowdfunding campaign.That is plain crazy.Yes, crowdfunding has opened up philanthropy and...
by Marc A. Pitman | Dec 21, 2016 | 3. Ask, Fundraising Letters, Internet & Social Media
Writing the only part of the email your donors might see: the email subject lineIs your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit's emails standout!The email subject line.Much like the...
by Wauker Matthews | May 30, 2016 | 3. Ask, Internet & Social Media
Mobile giving is one of the hottest topics in town.That being said, many people have been throwing the term around without fully understanding its practices or implications.It’s more than just texting to give.And that’s precisely why we’ve crafted this essential guide...
by Marc A. Pitman | Dec 17, 2015 | 3. Ask, Internet & Social Media
Don't let this happen to you!Last night, my wife and I were doing some year-end giving. We went to a nonprofit we love and found this on their donation page: Where there should have been a giving form, there was just a line of code. No way to give online at all. Don't...
by Marc A. Pitman | Oct 29, 2015 | 2. Engage, 4. Love (Stewardship), Internet & Social Media
At Blackbaud's Conference for the Philanthropic Community in Austin this week, I got to hear Austin Graff share tips from his experiences with IJM (International Justice Mission) and Honest Tea.He said two things that are super simple and super powerful for making...
