FundRaising Success has a nice summary of a talk given by Blackbaud’s Samantha Cohen.

As I Gen-Xer myself, I found this quote particularly compelling.

“Tell them you want to end world hunger, and they’ll say, ‘No, you’re not,’” she said. “Tell them you want to put a piece of fresh fruit in every child’s lunch bag, and they listen.”

Cohen added that the ROI for Gen Xers is more psychic than material. They don’t dwell on benefits and are well-positioned to be the most loyal group in decades.

To read the entire article, go to Fundraising Through the Years.

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