As I’ve said in earlier posts, studies show that more than 20% of donations are received today and tomorrow.
How have you prepared for this?
What are you doing over the next two days to make it ridiculously easy for donors to give?
When I was running a development office:
- I always worked this week between Christmas and New Years;
- I made sure my online giving system was easy to navigate; and
- I always left a special voice mail recording clearly stating my cell phone and where to find the stock transfer forms on our site.
What are you doing to make it ridiculously easy for donors to give?
If you’re on Twitter, let’s use the hashtag #donationdays to label our replies!