I've never been bootlegged before. I'm not even sure that's the correct phrase!

But Elaine Fogel recorded this from my Who's Telling YOUR Nonprofit's Story? session at the American Marketing Association's 2011 Nonprofit Marketing Conference last week in Washington, DC.

The wider context for this segment is I'm illustrating how diverse our communication options are now. The slide immediately prior to this reminisces about having only 3 or 4 TV channels.

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