Telling Stories that Move Donors to Give

Telling Stories that Move Donors to Give

It was the midst of the Great Recession, and about one in ten people across the U.S. were out of work. Amadou was one of them.Unemployment benefits helped his family, for a while. But he had worked for a low wage, and his benefits were only a fraction of that—and then...
Enter into the DONOR'S story

Enter into the DONOR'S story

Last week at the Blackbaud conference, I heard yet another story of good fundraising letters being eviscerated by marketing. Unfortunately, it happens all the time.A fundraiser studies her craft, reads the results of fundraising tests, and creates a compelling appeal....

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