I'm attending the last day of BBCON - Blackbaud's Conference for the Philanthropic Community and just got to here an amazing 15-minute session by Brady Josephson.
He outlined the four questions you need to answer when setting up your monthly giving program. Here they are, with a short explanation.
The 4 Questions to Answer for Monthly Giving Program
Why should they do it?
How much does it cost?
Reduces stress to know amounts
What do they get?
Not stuff, but story
How can you delight?
Insider things, not perks - just to surprise
More on Monthly Giving
For more, click on the image and you'll see the tips he puts under each point. And he wrote a great blog post 3 Key Questions Good Monthly Giving Programs Answer.