Many organizations make the fatal mistake of asking their donors for gifts over and over again without a break for other types of communication. However, when you don’t vary the type of communications and engagement opportunities with your supporters, your donors may...
Today’s article covers an integral project for all nonprofits – creating and refining mission and case statements. These documents are a vital foundation for all communication activities a nonprofit will undertake, as Grant Cobb, Head of Marketing and...
In today’s fundraising landscape, the importance of mobile platforms cannot be overstated. Researchers estimate that by 2025, almost 75% of internet users worldwide will only use their smartphones to access the internet. That represents an astonishing shift to heavy...
Do you doubt the power of your, and your nonprofit’s, social media presence to be a powerful tool for connecting with supporters? Maybe you’ve maintained your brand across profiles and networks, regularly posted, and even used advertisements to reach new audiences....
Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then...
