From drafting email newsletters to curating social media posts and promoting your website, marketing requires much of your nonprofit’s manpower. Resources like the Google Ad Grant offer additional ways to boost your nonprofit’s online presence, but each marketing tool...
While every donation is impactful for your nonprofit, it takes more than small gifts to fund your work. Specifically, your organization needs sustainable, long-term funding sources to make a lasting difference for your cause. Legacy gifts provide plenty of...
Growing your fundraising staff for a capital campaign is the norm for most nonprofits. After all, you’re planning a campaign to jolt your organization beyond its current capacity, a campaign that will raise 5 times (or more) the amount you raise through your annual...
How many sentences of this introduction will you read? How long can this paragraph hold your attention? According to Treetop Therapy’s attention statistics, the human attention span is eight seconds, dropping by 25% over the past few years. Between volunteer...
This article is contributed by Jeff Cova, President of Winspire. When your nonprofit hosts a fundraising auction, your catalog is a vital resource for connecting with supporters and sponsors before, during, and after the event. Not only does it serve as a guide to...
Before you can dive into leading a text fundraising campaign, you need to familiarize yourself with nonprofit text messaging best practices. One of the most important components of running a successful text-to-give campaign is drafting effective, persuasive messages...
