I'll give you a hint: the word is one letter long.
What do you think it is?
Fundraising seminars & training from The Fundraising Coach, Marc A. Pitman
“Marc is a skillful and knowledgeable coach, and a true expert on fundraising...If you need someone to assist with any area of fundraising, Marc is your guy!”
A Simple Guide to Connecting Donors With What Matters to Them Most