I'll give you a hint: the word is one letter long.
What do you think it is?
Fundraising seminars & training from The Fundraising Coach, Marc A. Pitman
“Marc excels at taking...ideas from the marketplace...making the concepts applicable to not-for-profit...showing how, turning broad models into concrete, bite-size action steps.”
A Simple Guide to Connecting Donors With What Matters to Them Most