I'll give you a hint: the word is one letter long.
What do you think it is?
Fundraising seminars & training from The Fundraising Coach, Marc A. Pitman
"Marc recently spoke at a conference for fundraising coaches from around the world and was enthusiastically received. His depth of knowledge about fundraising and coaching plus his humor and out-of-the-box thinking gave new insights and confidence to our group."
A Simple Guide to Connecting Donors With What Matters to Them Most