Check out this Seth's Blog: Flipping the Funnel--new ebook.
I just love his take on the getting the word out. Sounds a lot like my Creating Donor Evangelists but he's light years ahead of me.
I'm not sure how I'll incorporate this in my day job. And I definitely don't "get" squidoo. But I do find myself wondering why I haven't started in Inland blog that features our great patient care stories.
You can download Flipping the Funnel for non-profits here.