Last time, I introduced the concept of using props as a crutch during a solicitation. We specifically looked at the power of using a gift grid.
One of the most effective props is a simple rendition of the completed project. Get an artist to paint a picture of the completed project.
- How happy will the kids be?
- How relaxed will patients’ families be?
- What will the stray pets’ accommodations look like?
If this sort of project has been completed somewhere else, get a picture. Not only will the picture communicate what you’re intending to do, it also shows the prospect that such a project can be completed successfully.
We have an amazing ability to absorb information from pictures. So use that to your advantage when asking for money.
Paint the picture both in words and in drawings.
Here’s a lesson from experience: if you’re using floor plans, be sure to mark out the old footprint. We’re expanding our nursing home to almost twice its size. The floor plans have been very helpful in telling the story. But they only show what the facility will look like.
They would’ve been far more impressive if the original floor plan were somehow indicated.
People know the building as its been for the last 30 years. Having the original footprint would’ve made it easier for them to orient themselves. And they wouldn’t have to take our word about the doubling of floor space; the evidence would be directly in front of them.
So how can you use props to help your solicitations this week? I bet you’ll love the results!