Click here for a larger viewLast week, knowing tax day was upon us, I sent my Are You Paying Taxes on Your Charitable Giving? to a couple reporters at the local paper. I did it just see if it would fit into an article they were already working on.

Little did I know they’d run it as a “brief.” And it was well placed opposite the comics. I didn’t even know it was there until one of our donors walked up to me at a Chamber breakfast and asked if he could use appreciated stock to make a campaign payment “just like you wrote about in the paper.”

What a SHOCK! And a pleasure.

Two take aways from this:
(1) Let your donors know other ways to give rather than just cutting checks.

(2) Position yourself as a resource for your local media. Who knows where it may lead!

21 Ways for Board Members to Engage with their Nonprofit's Fundraising book image

You'll discover the 21 ways each board member can help their nonprofit's fundraising - even if they don't like to ask for money!

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