Last week, knowing tax day was upon us, I sent my Are You Paying Taxes on Your Charitable Giving? to a couple reporters at the local paper. I did it just see if it would fit into an article they were already working on.
Little did I know they’d run it as a “brief.” And it was well placed opposite the comics. I didn’t even know it was there until one of our donors walked up to me at a Chamber breakfast and asked if he could use appreciated stock to make a campaign payment “just like you wrote about in the paper.”
What a SHOCK! And a pleasure.
Two take aways from this:
(1) Let your donors know other ways to give rather than just cutting checks.
(2) Position yourself as a resource for your local media. Who knows where it may lead!