This is how she starts out:
It must be the years of graduate school that have resulted in my current love for small, easy-to-read, even “sassy” books.
I just found another one, Ask Without Fear: A Simple guide to Connecting Donors with What Matters to Them Most, by Marc A. Pitman
I think it may be the first time I’ve been called “sassy”! 🙂
Read the entire AWF review at: http://nonprofit.about.com/od/fundraisingbasics/fr/fundraisingfear.htm