Well earlier this week, I posted:
RT @rdearborn #SROI @kanter proving she can explain complicated ROI theories and also conquer PPT templates with humorous photos.
Three minutes later, one of my Facebook friends commented:
I have to be honest I never understand these status updates
I had to laugh. It does look like so much gibberish as a Facebook status update!
So, if you’re new to Twitter, or have friends on Facebook with statuses that look like this, here’s a way to translate those messages:
- RT = “Retweet”
A retweet is a tweet I’m passing on. I didn’t originate the tweet, but I liked it and wanted to share it with my networks.
- @____ = the Twitter user
In this case @rdearborn (Rachel Dearborn) is the person that made the original tweet and @kanter (Beth Kanter) is the person she’s tweeting about. (I’m @marcapitman.)
- #___ = a “hashtag”
A hashtag is a label to help others follow Twitter conversations by using something like http://search.twitter.com/. This one — #SROI — was a webinar on how to determine social media return on investment.
- PPT = Microsoft PowerPoint.
With Twitter, you only get 140 characters so this kind of shorthand is VERY helpful. But it can be confusing in Facebook! 🙂
P.S. To hear Beth Kanter’s webinar on determining the ROI on social media, go to this link to the #sroi webinar recording.