People are benefiting from the new Fundraising Kick weekly emails. [If you’re not familiar with what I’m talking about, Fundraising Kick’s are brief, simple weekly emails that quickly give you the added kick to do what you already know you need to do: ask for money.]

One subscriber said:

I like that they’re simple things that can be done right now to bring in some income and re-engage with donors, Simple things that I kind of know to do, but don’t always make time to do…I think Fundraising Kick emails are excellent, I really do.

— Michael Hodsgon
Cause4Effect, Ltd
Aberdeen, UK

One of the most common requests I get is for a sample an email. So here’s the first one.

First Fundraising Kick

———- Forwarded message ———-
From: Marc A. Pitman | FundraisingCoach.com
Date: Fri, Jan 7, 2011 at 4:11 PM
Subject: [Fundraising Kick] Your First Fundraising Kick for 2010!
To: “Marc A. Pitman”

Welcome to the Fundraising Kick!

The first official Kick will come next week. But in preparation for that, think about this: devoting just 1 hour a day to asking people for money would add up to around 250 hours a year. That’s more than 31 work days!

Think about that…an entire month! Can you imagine the impact devoting an entire month to fundraising would have on your nonprofit?

Even if you devoted just an hour a week, that would still be more than 6 work days!

How many asks could you make in an hour? How many major gift visits could you set up? 2? 3? 10?

So today, I challenge you to block at least one hour a week as a repeating event on your calendar.

And next week, we’ll start in with the Kicks!!

To your fundraising success,

Marc

Another Sample Kick

———- Forwarded message ———-
From: Marc A. Pitman : FundraisingKick
Date: Sun, Jan 30, 2011 at 10:40 PM
Subject: [FundraisingKick] 3 ways to diversify your asks
To: “Marc A. Pitman”

Here’s your next Fundraising Kick!

It’s the 5th week of the year–only 45 weeks left! I’m sending this Sunday night to make sure you get a jump on the week! 🙂

We’ve had some great experience in asking this month. But chances are you’ve been calling on the people that you more easily connect with.

Today, I challenge you to make a list of 8 people that are in a different category than you normally approach:
– Maybe they are people whose business success or social status intimidates you?
– Or maybe you find you connect more easily with men. This week set up visits with women.
– Or maybe you’re just asking for money from people in their 60’s. This week work on setting up visits with 5 people older that and 5 people younger.

We need our donors to come from a diverse set of background and circumstances. Invest in diversity this week.

To your fundraising success!

Marc

PS As always, I love hearing about the successes and the struggles! Let me know how it goes!

As you see, these are very brief and very specific. Perfect for busy leaders who already know what to do, they just need a kick to get out there and do it!

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