As a fundraising coach, one of the most common questions I get is about how to get new donors for a nonprofit. The question was well summed up in this question from an Ask Without Fear! email newsletter subscriber:
“How do I acquire new donors? I find that people keep saying donor acquisition is given way more attention than retention. I find retention articles are a dime a dozen but it is difficult to find quality articles on acquisition.”
It’s great to read about donor retention, or how to call donors, but what if you don’t have any donors yet?
So I reached out to some experts around the world and share eleven of them on my new article “11 Experts on How To Get New Donors.”
I normally include the entire article here on the blog. But there are so many good ideas, and it is so long, that I posted it in the articles section. Check it out. There are tips on direct mail, working with corporations, even one that refers to getting new donors as having a “champagne taste on a beer budget”!
The full article is at: