Many organizations trying to meet goal before the fiscal year ends on June 30.
This usually involves looking at the
- LYBUNTS – donors who gave Last Year But Unfortunately Not (yet) This year
- SYBUNTS – donors who have given in Some Year But Unfortunately Not (yet) This year
- and donors who gave in April – June in previous years
One other place to look is to donors with Donor Advised Funds (DAFs). People with DAFs put money into them and then forget these funds exist. As a result, many donor advised funds just sit at the institution (places like Fidelity, Vanguard, or a community foundation).
These funds could be the perfect source for helping you reach your year-end goals. In my experience, donors are glad you’ve asked. It’s like showing them money you found in their couch – only the amount is bigger.
You might ask as the strategy
“Hi _____, you’ve given through your donor advised fund in that past. As we near the end of our fiscal year, I was wondering if you had more to give.”
Or you may ask as an answer to the objection “we just don’t have the money to give right now”
“Thank you. I can appreciate that. At the risk of pushing…do you happen to have a donor advised fund? Many of our donors don’t realize we can receive funds through this kind of fund.”
Either way, by asking this question, you may help your donors and help your nonprofit!
