Donation Days!

As I’ve said in earlier posts, studies show that more than 20% of donations are received today and tomorrow. How have you prepared for this? What are you doing over the next two days to make it ridiculously easy for donors to give? When I was running a...

Crafting subjects for year-end fundraising emails

All month, I’ve been seeing some odd email subjects trying to get me to give. Would you open any of these? An Appeal From [Nonprofit] CEO [Name] It’s Not Too Late for Your 2010 Tax Deduction: Support [nonprofit] Today Since we are at year-end, could you...