Fundraising isn’t just about raising money one time. If it were, we could sell t-shirts. Fundraising is about connecting values – the values of donors with the values of your cause. Sure, there are times when we just need the transactional. We need to pay...
There are a number of misconceptions about what being a successful nonprofit leader and fundraiser looks like. One of the most common is that the leader needs to be 100% confident. Completely sure about themselves at all times. If they aren’t sure, how can they...
There is so much information on year-end fundraising out there right now. And, let’s face it, so many of us are tired. Ready to stop. But if you run a nonprofit or run nonprofit fundraising, this is not the time to take two weeks off. Here’s the advice I...
Fundraising is filled with things that seem to make sense, but don’t. One of those areas is when it comes to thanking donors. When we thank donors, we think we need to prove to them that we did great work. So we fill our donor newsletters with Statistics (we fed...
In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously. Or that asking is a step by step process so precise that they can...
