When you create marketing content to reach out to donors or introduce your nonprofit to a wider audience, how do you describe your organization? Do you stick to the basics, repeating your mission statement and the same fundraising appeal every time? Are you getting...
This week, I shared with my Fundraising Kick subscribers that I recently heard Stevie Wonders “I just called, to say, I love you.” (Sorry for putting that earworm in your head. And you’re welcome.) Which had me thinking about fundraising calls nonprofit leaders make....
One of the biggest red-herrings I see nonprofit boards pursue is a pipe dream of “self sufficiency” for their nonprofit. Rather than pursuing their mission, the board directs the executive director to look at selling things and renting things in a quixotic...
As the CEO, the leader of your nonprofit, how much time are you really giving to fundraising? As the top leaders, the organization will follow your lead. You should be involving all your direct reports in some aspect of fundraising. And an easy way to do that is if...
Did you see the news about AmazonSmile? After 10 years, they’ve decided it doesn’t work for them. So they’re stopping the program on February 20, 2023 and they’re going a different way. Did you share “AmazonSmile” links with your...
January can be a hard month to make fundraising calls in. As the leader of a nonprofit, you are acutely aware of all the work that went into your organization’s fundraising last month. So it can feel “too soon” to get back to asking. It’s not to soon. All of your work...
