We wanted to provide lots of resources so there were a ton of links shared in the audio book Nonprofit Social Media: A Beginner’s Guide to Nurturing Relationships from Your Desk!
Alas, it’s not always easy to remember URLs heard on an audiobook. And it’s a pretty bad idea to write them down when you’re driving! So we’ve listed them all here, organized by chapter. As mentioned in the book, some are referral links. But many aren’t. All should be helpful in your quest to use social media for your nonprofit.
Also, these links were compiled in 2012 for the book that was published in early 2013. Since social media is ever changing, feel free to list updated links or other helpful resources in the comments to this page.
Chapter 4: Finding Your Target Audience
- Neilsen statistics http://blog.nielsen.com/nielsenwire/social/2012/
- Google Alerts http://www.google.com/alerts
- Google AdPlanner http://www.google.com/adplanner
- The Pew Internet and American Life Project http://www.PewInternet.org
- US Census http://2010.Census.gov/
- QuantCast http://www.QuantCast.com
Chapter 5: SEO For Your Nonprofit
- The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause by Kivi Leroux Miller
Chapter 6: Your Own Website
- SnapNames.com http://www.SnapNames.com
- Joker.com http://www.Joker.com/
- CheckUsernames.com http://CheckUsernames.com/
- BlueHost http://www.BlueHost.com
- HostGator http://HostGator.com/
- Google Analytics http://www.google.com/analytics
- Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) by Steve Krug
- Quora http://www.Quora.com
- NonprofitMarketingBlog.com http://www.NonprofitMarketingGuide.com/
- Endeavor Creative http://www.EndeavorCreative.com/
- Steve Johnson steve@sawtoothid.com
Chapter 7: Blogging
- Blogger.com http://www.Blogger.com/
- WordPress.com http://www.WordPress.com
- iStockPhoto.com http://www.iStockPhoto.com/
- Flickr’s Advanced Search http://www.Flickr.com/search/advanced/
- Bit.ly http://bit.ly/
Chapter 8: Email
- The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win by Jason Falls and DJ Waldow
- AWeber.com http://www.AWeber.com/
- Constant Contact http://www.ConstantContact.com/
- MailerMailer Email Marketing Metrics Report https://www.mailermailer.com/resources/metrics/index.rwp
Chapter 9: Google and Google+
- Google Maps http://maps.google.com/
- Google Places http://www.google.com/placesforbusiness/
- Your Google Profile http://google.com/s2/profiles/me
- Google+ for Nonprofits (free book chapter) https://fundraisingcoach.com/google-plus-for-nonprofits/
- Google+ for Nonprofits: A Quick Start Guide to Unleashing the Power of Google+ to Promote and Fund Your Nonprofit by Marc A. Pitman
- 3 Ways Google+ Can Drive Traffic to Your Website https://fundraisingcoach.com/2012/10/29/3-ways-google-plus-can-drive-donors-to-your-nonprofits-website/
- Bit.ly http://bit.ly/
Chapter 10: Facebook
- 2012 Facebook stats http://newsroom.fb.com/Key-Facts
- Facebook profile image tips http://havecamerawilltravel.com/photographer/images-photos-facebook-sizes-dimensions-types
- Facebook Vanity URL http://www.facebook.com/username/
- John Haydon https://www.facebook.com/JohnHaydon.DigitalMarketing
- 20 Creative Facebook Profile Images http://mashable.com/2012/02/29/facebook-timeline-pages-cover-photos/
- Linking Facebook updates to Twitter http://www.facebook.com/twitter/
- Facebook badges and like boxes https://www.facebook.com/badges/
Chapter 11: Twitter
- Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith
- TweetGrid http://www.TweetGrid.com/
- HootSuite http://www.HootSuite.com/
- TweetDeck http://www.TweetDeck.com/
- Pluggio http://www.Pluggio.com/
- How to link Twitter to Facebook https://support.twitter.com/articles/31113-using-twitter-with-facebook
- Humorous tweet mentioned in chapter http://twitter.com/CKConcept/status/39002348529385472
- 5 Twitter Tips for Fundraisers https://fundraisingcoach.com/2011/04/14/5-twitter-tips-for-fundraisers/
- 5 Tips to Maximizing Twitter Chats https://fundraisingcoach.com/2011/06/06/5-tips-to-maximize-twitter-chats/
Chapter 12 YouTube
- YouTube statistics page http://www.youtube.com/t/press_statistics
Chapter 13 LinkedIn
- 4-minute video on nonprofit using LinkedIn for appointments http://bit.ly/NPusingLinkedIN
- HootSuite http://www.HootSuite.com/
- Pluggio http://www.Pluggio.com/
Chapter 14 Seven More Social Media Sites to Check Out
- Pinterest http://www.Pinterest.com/
- FourSquare http://www.FourSquare.com/
- Vimeo http://www.Vimeo.com/
- Flickr http://www.Flickr.com/
- Instagram http://www.Instagram.com/
- MeetUp http://www.MeetUp.com/
- Ning http://www.Ning.com/
- GoodReads http://www.GoodReads.com/
Chapter 15 Some Final Thoughts on Staying Sane
- John Haydon’s thoughts against crossposting http://www.johnhaydon.com/2012/05/why-crossposting-bad-idea/
Resources & Thanks (from the print version)
Books
- 101 Social Media Tactics for Nonprofits: A Field Guide by Melanie Mathos & Chad Norman
- The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change by Jennifer Aaker & Andy Smith
- Facebook Marketing for Dummies by John Haydon, Paul Dunay, & Richard Krueger
- Google+ for Nonprofits: A Quick Start Guide to Unleashing the Power of Google+ to Promote and Fund Your Nonprofit by Marc A. Pitman
- How To Become a Nonprofit Rockstar: 50 Ways to Accelerate Your Career by Trista Harris & Rosetta Thurman
- Likeable Social Media: How to Delight Your Customers by Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen
- Measuring the Networked Nonprofit: Using Data to Change the World by Beth Kanter & Katie Delahaye Paine
- The Networked Nonprofit: Connecting with Social Media to Drive Change by Beth Kanter & Allison Fine
- The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause by Kivi Leroux Miller
- The Non-Profit Narrative: How Telling Stories Can Change the World by Dan Portnoy
- Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by Seth Godin
- The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win by DJ Waldow & Jason Falls
- Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes by Katya Andresen
- Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield
- Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan & Julien Smith
- Unleashing the Ideavirus by Seth Godin
Websites
- Aweber.com
- Blogger.com
- BlueHost.com
- CharityHowTo.com Webinars
- E-Junkie
- FourSquare
- GoodReads
- Google+
- HootSuite.com
- Joker.com
- Klout
- MeetUp
- Movie Mondays
- Ning
- Pluggio.com
- Tweetchat
- TweetDeck
- Twitter Grid
- Vimeo
- YouTube
- Many of the tools referred to in the guide can also be seen at http://marcsentme.com/ and https://fundraisingcoach.com/tools/.
- For free fundraising training delivered to your inbox every other Tuesday, go to:
https://fundraisingcoach.com/subscribe/
Connect with the Author
Find Marc online at:
- Twitter: http://twitter.com/marcapitman
- Google+ Fundraising Coach page: https://plus.google.com/+Fundraisingcoach/
- Facebook Personal Profile http://facebook.com/marcapitman
- Facebook Ask Without Fear Page http://facebook.com/askwithoutfear
- Facebook The Nonprofit Academy Page http://facebook.com/TheNonprofitAcademy
- LinkedIn: http://linkedin.com/in/marcapitman
- YouTube: http://www.youtube.com/marcpitman
- Pinterest: http://pinterest.com/marcapitman/