Fundraising Secret #6: ALWAYS use a PS

In Fundraising Secret #5: Use Blue Ink, I encouraged you to enhance your direct mail with a simple bit of color. Another oft overlooked tool in fundraising letters is the P.S. Postscripts are so important to fundraising letters, I often tell seminar attendees that...

Tangibilitize Your Ask

So by now you’ve made your own gift and have been practicing asking for money (“would you consider a gift of $___”). Today let’s look at something many of us forget: tangibilitizing the ask. While you probably won’t find tangibilitize in...