Crafting subjects for year-end fundraising emails

All month, I’ve been seeing some odd email subjects trying to get me to give. Would you open any of these? An Appeal From [Nonprofit] CEO [Name] It’s Not Too Late for Your 2010 Tax Deduction: Support [nonprofit] Today Since we are at year-end, could you...

Email fundraising

The Chronicle of Philanthropy posts about Seth Godin’s tips for email marketing. Among the key items on Mr. Godin’s list: Could I do this note better with a phone call? Did every person on the list really and truly opt in? Not like sort of, but really ask for...
Proper Use of Spam (revisited)

Proper Use of Spam (revisited)

Just a reminder of the proper use of spam! When you’re asking for money, please remember that email addresses are a priviledge. Don’t fall into the trap of using email just because “it’s so cheap.” That kind of use could quickly devolve...
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