The Chronicle of Philanthropy posts about Seth Godin’s tips for email marketing.
Among the key items on Mr. Godin’s list:
- Could I do this note better with a phone call?
- Did every person on the list really and truly opt in? Not like sort of, but really ask for it?
- Does the subject line make it easy to understand what’s to come and likely it will get filed properly?
- If I had to pay 42 cents to send this e-mail message, would I?
With the soft economy and rising postal rates, nonprofits are going to be tempted to abuse the email inboxes of their donors. Subscribers to my Extreme Fundraising ezine know that these sound a lot like tips in my $100,000 Guide to Email Soliciation know that I warn nonprofits to fight the urge to email. It can be an extremely effective tool, but if we start blasting our database, they’ll simply not let us in anymore.
And once we lose email contact with them, we may never have the chance to earn it back.
To see all 36 item’s on Seth’s email checklist go to: sethgodin.com.