by Marc A. Pitman | Jul 1, 2008 | 3. Ask, Fundraising Secrets
I just got an email from a person I didn't know telling me about a firm I didn't ask about. It felt like spam. Here's my response: Hi [marketer's name], I'm not sure how we connected. This feels a bit unsolicited to me. For what it's worth: I love that you...
by Marc A. Pitman | Jun 24, 2008 | Ask Without Fear! products, Specials
I originally wrote Ask Without Fear! to be used with boards of directors and groups of volunteers. So I’m offering a special “Board Bundle”: order 10 books at a 35% discount. 10 copies of Ask Without Fear! would normally cost $149.50. But purchased...
by Marc A. Pitman | Jun 3, 2008 | 3. Ask, Fundraising Secrets
One of my biggest frustrations is getting a passionate email appeal, clearly stating a need, but not telling me what to do to fix it. Do you want me to give money? Send a letter to the editor? But it’s worse to get an email asking for a donation without a link...
by Marc A. Pitman | May 20, 2008 | 2. Engage, 3. Ask, Fundraising Secrets
Jeff Brooks’ recent post at DonorPowerBlog is such a great reminder: when you’re writing fundraising letters, you need to write like a human being. He offers a great real-life example of typical copy from a fundraising letter he received. Winter disasters...
by Marc A. Pitman | Apr 22, 2008 | 3. Ask, Fundraising Secrets
Usually when we do think about estate giving, or so-called “planned giving,” we tend to think of really rich people. But the AFP reports shares that a new study by Campbell & Company blows this preconception away. According to the AFP: Most surprising...
