Yet another unassuming donor gives multi-million dollar gift

epochtimes-citystructresNYPLibraryToday The Chronicle of Philanthropy reported about Lotta Fields. According to the New York Times, Ms. Fields was an avid reader and a regular donor to the New York Public Library.

Her regular gifts were only described as "modest." But when she died, she left the library $6 million.

$6 million!

The NYT's quotes the library president of being "astounded" when he heard of the bequest. It turns out, reading was one of her fondest memories with her husband. And she felt it was important to support fellow book lovers.

Forced Integrity

We here a lot about donor retention. And it's easy to get drawn just to the big dollar donors. One of the reasons to treat all donors well is that according to planned giving expert Robert F. Sharpe, Jr., planned gifts tend to come from regular, modest givers.

How are you treating your regular, faithful donors? There might be a Lotta Fields in there.

More stories of unassuming millionaires

Lotta Fields joins the ranks of unassuming millionaires like Ron Newell, Helene Whitlock Alley, Robert and Adrienne Westerbeck, James Ebbert, Jean Preston, Albert Lexie, and Richard Walters who've all made substantial gifts to charity.

To read their stories,go to: http://fundraisingcoach.com/tag/forced-integrity/

About Marc A. Pitman

Marc A. Pitman is the CEO of The Concord Leadership Group, the author of Ask Without Fear! and director of The Nonprofit Academy. A coach to leaders around the world, Marc's expertise and enthusiasm engages audiences and has caught the attention of media organizations as diverse as Al Jazeera and Fox News. Marc’s experience also includes pastoring a Vineyard church, managing a gubernatorial campaign, and teaching internet marketing and fundraising at colleges and universities. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! You can connect with him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook.
To get his free ebook on 21 ways to get board members engaged with fundraising, go to https://fundraisingcoach.com/21-ways/

What would you add?