In today’s fundraising landscape, personalization is critical to donor engagement. Your nonprofit’s supporters want to feel like valued members of your community who are integral to furthering your mission—not like ATMs with legs! Donor segmentation, or the process of...
Alongside generating fundraising revenue, leading your employees and volunteers, and enacting your mission in the community, an essential part of managing a nonprofit is remaining compliant with the legal requirements for nonprofits. While many compliance guidelines...
Good morning, Marc, With all the receipting and reporting you need to do this week, it’s easy to forget the most important part of the fundraising process: thanking. Ok. The second most important. Asking is obviously more important. But thanking is hugely...
Last week during our monthly Nonprofit Academy call, I found myself in a conversation that felt both familiar and frustrating. The topic? How tariffs and rescissions are creating confusion among donors and nonprofit boards—and making fundraising feel nearly...
Whether it’s a group of volunteers frustrating staff by not taking their roles seriously or a new political campaign manager stepping on the toes of the volunteers who’ve been running things for weeks, conflict between volunteers and staff is all too common....
At the most basic level, the purpose of nonprofit marketing is to spread awareness of your mission and work. However, your public-facing communications should also make your organization recognizable in the community. That way, your marketing will lay a foundation for...