Your fundraising letters helped by zombies

Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It's so easy to slip into the passive voice, thinking it sounds more "objective" or "business-like." But active voice is easier to read and is better at accomplishing your goal: getting donors to take action! While it's best to have [...]

Giving continues to grow

Fundraising in nonprofits can be an almost thankless task. At the end of each fiscal year, no matter how well you did, you start again at zero. It can feel like funds don't come in as quickly as you or your leaders would like. In fact, it's easy to start thinking that people aren't giving. [...]

#FollowUpFriday and piling up fish?

I just sent this out to everyone getting weekly #FollowUpFriday email reminders: It's #FollowUpFriday!It's Follow Up Friday! Over on the http://followupfriday.org/ page, D.C. Dreger quoted a John Grisham character calling today "fish Friday." D.C. says, "These are contacts and calls that have been sitting around for a while so, like fish, they are beginning to [...]

Mobile Giving 101

Mobile giving is one of the hottest topics in town. That being said, many people have been throwing the term around without fully understanding its practices or implications. It’s more than just texting to give. And that’s precisely why we’ve crafted this essential guide to mobile giving. We’ll explore everything from the definition of mobile [...]

Tips & Tricks from the Foundation Side of Grant Seeking

Grant seeking is a distinct form of fundraising - one that can seem like a complete mystery. That's why I asked Diane H. Leonard to share some tips. She's not only written grants, she's successfully helped others write them. More importantly, she's even worked in a foundation that gave out grants. She has seen it [...]

Fundraising like Linus: what security blanket are you clinging to?

Last week, I sent out a fundraising coaching email to Fundraising Kick subscribers asking them if they were fundraising like Linus. My grandfather loved Charles Schulz's Peanuts comics. Everytime we went to his house, we’d see lots of Peanuts characters: Charlie Brown, Snoopy, Lucy, Pigpen. And Linus. Do you remember Linus? I’d post a picture [...]

Have you tried fundraising in a "vision vacuum"?

I've been a leadership guy a lot longer than I've been a fundraising coach. In fact, one of the things I love about nonprofit fundraising is that fundraising impacts all areas of leadership: mission, vision, values, staff recruitment and retention, communicating vision. Everything. Have you ever been in that situation? Have you ever had to [...]