A truth about major gift fundraising

Major gift fundraising can be a wonderful experience for donors and for the nonprofit. The results are great - both for donors and for the nonprofits. But an unseemly truth about major gift fundraising is: it's hard. There are times of long, disciplined waiting. I recently talked to Bill Littlejohn about leading fundraising efforts. He

Is #GivingTuesday worth it?

I've been getting alot of questions about #GivingTuesday. So here are some thoughts and some links to more insights. A few weeks ago, Farra Trompeter and I discussed #GivingTuesday as part of a year end effort on Blackbaud's #NoFilter Podcast. (You can listen to that podcast at: http://nofilternonprofit.blackbaud.com/h/i/278309430-episode-15-end-of-year-giving-who-s-really-driving-it-ft-marc-pitman-and-farra-trompeter) And more recently, I interviewed crowdfunding expert

Have you written off someone as a lost cause? #followupfriday

A coaching client just told me a powerful story of following up. For about six months, he was following up with three supporters. Each had made small donations in the past, less then $1,000 each. After about five months of following up, one donor said he'd make a gift "this quarter." The by "this quarter"

Your fundraising letters helped by zombies

Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It's so easy to slip into the passive voice, thinking it sounds more "objective" or "business-like." But active voice is easier to read and is better at accomplishing your goal: getting donors to take action! While it's best to have

Giving continues to grow

Fundraising in nonprofits can be an almost thankless task. At the end of each fiscal year, no matter how well you did, you start again at zero. It can feel like funds don't come in as quickly as you or your leaders would like. In fact, it's easy to start thinking that people aren't giving.

#FollowUpFriday and piling up fish?

I just sent this out to everyone getting weekly #FollowUpFriday email reminders: It's #FollowUpFriday!It's Follow Up Friday! Over on the http://followupfriday.org/ page, D.C. Dreger quoted a John Grisham character calling today "fish Friday." D.C. says, "These are contacts and calls that have been sitting around for a while so, like fish, they are beginning to

Mobile Giving 101

Mobile giving is one of the hottest topics in town. That being said, many people have been throwing the term around without fully understanding its practices or implications. It’s more than just texting to give. And that’s precisely why we’ve crafted this essential guide to mobile giving. We’ll explore everything from the definition of mobile