by Marc A. Pitman | Jun 19, 2017 | 3. Ask, Fundraising Secrets, Stories
Years ago, I wrote about Zig Ziglar teaching that nobody wants a drill. He said millions of drills are sold every year. But no one wants a drill. They want a hole. The same is true with donors.No donor wants to make a donation. Donors want the value the donation will...
by Marc A. Pitman | May 25, 2017 | 1. Research, 3. Ask, Board Members
Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It's always good to hear the thought process of donors. But it sometimes raises more questions than it settles.Seeking...
by Marc A. Pitman | May 12, 2017 | 3. Ask, Internet & Social Media
Effective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask.Unfortunately, donors aren't reading your emails like they read a book! They're skimming....
by Marc A. Pitman | Feb 15, 2017 | 3. Ask, Fundraising Myths, Internet & Social Media
Speaking at a conference recently, fundraisers kept peppering me with questions related to fundraising. Some of those in the audience balanced their entire annual budget on a crowdfunding campaign.That is plain crazy.Yes, crowdfunding has opened up philanthropy and...
by Paul Bowman | Feb 3, 2017 | 3. Ask, Board Members, Fundraising Secrets, Guest Posts
Charitable Gift IRA Rollover: The PastIn 2006 I was visiting with a donor who was very excited about the recent Pension Protection Act that enabled him to give from his IRA to charity. The Charitable Gift IRA Rollover allowed many donors like him to give a Qualified...
by Abby Jarvis | Jan 20, 2017 | 3. Ask
Year-end fundraising is a bountiful time in the life of the nonprofit. Giving Tuesday and holiday-themed asks are just the beginning of the strategies that nonprofits employ for the end-of-year season.But many of these practices are too beneficial to reserve for the...
