I recently heard author Andrea Waltz remind fundraisers to "go for no!" (That's the name of her book too.) It's a reminder that too often we give up before the donor has really made a decision. Reframing Failure She also shared the need for us to reframe the word...
Have you ever been about to ask for a major gift only to be warned about the carrot in the garden? It goes something like this: "Sure, you could ask them now. But it might be better to wait. You see, if you were to pull a carrot now, it might come up really small. But...
When it comes down to it, successful fundraising is about successfully executing the basics. When you want to raise money for something, be sure to do these fundraising basics: Research Remember, run your dollar goal through a gift range calculator. This helps you...
Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then...
Your organization has just made a compelling fundraising ask to your potential donors. Now that one of the hardest parts is over, what are the next steps you should take? There are a few practices your team should put into use to make sure your donors’ journey is as...
Fundraising isn't just about raising money one time. If it were, we could sell t-shirts. Fundraising is about connecting values - the values of donors with the values of your cause. Sure, there are times when we just need the transactional. We need to pay the bills....
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