Wow. Strong message, isn’t it?

As a rule, I tend to favor boldness. But I’m not sure what the point of this message is. Is it to guilt people into giving to kids too? Is it a sophisticated (and costly) way to throw a tantrum and say, “It’s not fairt!”?

Evidently animal charities in Scotland get almost two times as much donated to them as disability charities do. But couldn’t that just be because the animal charities ask more effectively? Or know their donors better?

I’m afraid this sounds a lot like entitlement to me.

What do you think? Bold and innovative? Or belly aching and moaning? Feel free to jot a comment in the comments section.


Thanks to a heads up from and the BBC.

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