Jeff Brooks at Donor Power Blog has a great example of what I was talking about earlier this week in Where You Start Matters.
Check out this post which shows an actual letter Jeff got from a nonprofit he doesn't give to. It's scary to think they talk about themselves 3 times more than they talk about the donor.
It's even scarier isÂ that for most of us this could be any of our letters!
Give it a read and consider changing your approach.