Every once in a while you come a cross a blog post that takes your breath away.

Fundraising from older people, ie, fundraising by Jeff Brooks is one of those.

He quotes Mark Rovner as saying

“Boomers and Xers have different worldviews, cultural touchstones, and senses of humor. Not surprising given Xers’ tendency to define themselves primarily as “not Boomers.” And, while Xers arguably dominate among non-profit fundraisers and marketers, Boomers are undeniably the primary target audience. It’s just demographically the way it is right now.”
As Mark concludes, communications “designed by Xers to engage other Xers … miss the mark.”

This is such a great post. Go read it.

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