One of my favorite stories is Winston Churchill’s definition of “diplomacy.”
According to what I heard, Churchill said: “Diplomacy is not saying, ‘Lady, your face is so ugly it would stop a clock’ but ‘Darling, when I look into your eyes, time stands still.'”
I love it!
And I was reminded of this when I read Seth Godin’s great post After the Lawyers.
Read it and then look at the your “official” notices on your mailings and brochures.
What can you do to make them sound more like the rest of the things you write?