Jim Bush wasn’t able to make it to Andrew Mosawi’s Web 2.0 seminar here in Montreal. So I thought I’d blog my notes and tweet the link to him.
Web 1.0 – all about commerce
Web 2.0 – all about peopleIt’s all about relationships, not the technology
The fastest growth in internet users is grandparents. Our DIRECT MAIL folks are GOING ONLINE!!!
Average policing time on Wikipedia: 4 minutes
Wikipedia: 1.5 million articles and growing. Encyclopedia Britannica: 42,000…
Blogs: Kryptonite locks were breakable by a Bic pen. The blogosphere rallied and Kryptonite missed it.
Bloggers: more likely to have an income over $75,000 and are much more likely to buy things online
Seth Godin “The best blogs start conversations, they don’t control them.”
Widgets: flickr, facebook (see my frcoach blog), 6degrees, chipin.com,
How do we treat a $20 giver that pulled in $50,000 gifts for your org from his network?
YouTube: can have great success telling your story. no need to have professional film crew
Wired Mag: Wired. Tired. Expired. Do, or stop. They recommend focusing all your efforts in one space rather than diluting it across 4 or 5 platforms.
What’s important to your organization? Engagement or money.
“Causes” engage but don’t necessarily monetize
Kiva.org, givemeaning, donorschoose: it’s almost like we missed a step…donors used to have to go through someone to help people…
Content is king: no more going to websites, with RSS the content comes to me,
The Long Tail: Donor Pyramid is the head of the tail, it still applies but the longtail is in social networking, we can now impact conversations than ever before
What does that look like for your organization? Where are you putting your effort?
Twitter is like hanging out with your friends. Blogging is like reading their homework.
Don’t you wish you were here? 🙂
I work in telephone fund-raising for a variety of non-profits. Year by year, the number of donors who say that would prefer to give online rather than over the phone or by mail increases.
One of the ways our industry is meeting this challenge head on, is to create specialized urls that allow us to track a donors’ response to a phone campaign.
We of course have been asking for email addresses for years and continue to do so.
The good news is that while traditional methods are showing their age, charitable giving is still going strong.
I know that this wasn’t technically an article but I enjoyed your musings.
Thanks Henry!
I love using specialized URLs. Great idea.