Holly Hall at the Chronicle’s Prospecting Blog reported on comments from the Association for Healthcare Philanthropy’s CEO, Bill McGinley.

The healthcare system is incredibly complex. And hospitals haven’t done a great job telling their story and how they contribute to their local communities.

One of Bill’s recommendations is that hospitals hire more fundraisers. Very sensible! As I wrote about in the article on recession-proof fundraising, cutting funding to fundraising can be a self-fulfilling prophesy of doom.

You can read the Prospecting post at:

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