Not long ago, I received this great question:
Q: As an E.D., what percentage of my time should be spent on fund raising? I am relatively new at this and want to balance my schedule.
A: Interesting question. I'm tempted to say 100%.
But there are so many variables:
- If fundraising is your only income stream - you must be constantly fundraising
- If you're a small nonprofit - you must be constantly fundraising
- If you have a staff to fundraise - you must trust them to do their job, and be constantly fundraising in sync with them yourself
I really know of no hard and fast percentage. But you can see my bias. 🙂
(Although shorter than most answers, the ED found this very helpful. Perhaps its brevity helped make it helpful?)