Not long ago, I received this great question:

Q: As an E.D., what percentage of my time should be spent on fund raising? I am relatively new at this and want to balance my schedule.

A: Interesting question. I’m tempted to say 100%.

But there are so many variables:

  • If fundraising is your only income stream – you must be constantly fundraising
  • If you’re a small nonprofit – you must be constantly fundraising
  • If you have a staff to fundraise – you must trust them to do their job, and be constantly fundraising in sync with them yourself

I really know of no hard and fast percentage. But you can see my bias. 🙂


(Although shorter than most answers, the ED found this very helpful. Perhaps its brevity helped make it helpful?)

[Do you have a question about nonprofits or fundraising that you’d like considered for Question Marc? Send it to]

21 Ways for Board Members to Engage with their Nonprofit's Fundraising book image

You'll discover the 21 ways each board member can help their nonprofit's fundraising - even if they don't like to ask for money!

As a bonus, you'll get free fundraising tips every other week too!

Help your board fundraise for nonprofit with this FREE ebook

We take your privacy very seriously and will never sell, rent, or share your email address.