I’m currently teaching a college course on internet marketing. This week I’m really pushing them to define their target market.

Most of them are trying to say, “Really, my market is everybody.”

Are you doing this with your fundraising?

If you are, “marketing to everyone” is a sure way to fail.

Here’s what I posted in the class forum:

You’ll find, when you market to “everybody” you end up reaching nobody.

The more focused your message can be, the more likely it will break through all the noise.

The great thing, if you do focus, others outside of your demographic will
1. be as likely to hear the message as they were before
2. be far more likely to refer your ideal demographic to you!

To get clear on their target market, I’m pushing them to identify:

  • the age
  • gender
  • marital/life stage status
  • neighborhood
  • income level
  • number of kids
  • and interests

Then I want them to give the person a name.

Do you agree? Let’s have a conversation in the comments below.

21 Ways for Board Members to Engage with their Nonprofit's Fundraising book image

You'll discover the 21 ways each board member can help their nonprofit's fundraising - even if they don't like to ask for money!

As a bonus, you'll get free fundraising tips every other week too!

Help your board fundraise for nonprofit with this FREE ebook

We take your privacy very seriously and will never sell, rent, or share your email address.