It’s common sense that having healthy membership at your organization and a strategic marketing plan go hand-in-hand. But in the age of burnout and endless Excel sheets…how do you efficiently utilize data to guide you toward the right decisions? It’s time to pack up...
Originally posted in March 2014, updated in March 2023 One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors—relationships that last beyond one donation and remain strong even when it’s challenging for donors to...
Enough is enough. Nonprofit leaders need to set actual fundraising goals. Unfortunately, nonprofit leaders rarely do. Rather than setting a clear goal, leaders pressure fundraising professionals to raise more. “More” is vague and immeasurable....
Today’s article covers an integral project for all nonprofits – creating and refining mission and case statements. These documents are a vital foundation for all communication activities a nonprofit will undertake, as Grant Cobb, Head of Marketing and...
When it comes down to it, successful fundraising is about successfully executing the basics. When you want to raise money for something, be sure to do these fundraising basics: Research Remember, run your dollar goal through a gift range calculator. This helps you...
Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then...
