Are they lining up that way for your nonprofit’s fundraising?
Yesterday I published an article on LinkedIn’s Pulse called Ebola, iPhone 6, & your nonprofit’s fundraising. In it I look at how storytelling might play a role in people’s response to causes and products getting more-or-less equal press. In the next 7 days, the world will spend about 81/2 times more on iPhones than it would cost to contain the Ebola outbreak.
What people do with their own money is up to them. I think nonprofits can learn from Apple’s power at communicating to customers, a power missed in the messages about the Ebola crisis.