Blogging from Blackbaud

Greetings from Charleston, SC! Here at Blackbaud’s Conference on Nonprofits. I got to spend 3 1/2 hours with the amazing fundraising mind of Mal Warwick. I wish I’d had this before I sent my year-end appeal text to the printer. 🙂 I’ve been at this...

Fundraising Secret #6: ALWAYS use a PS

In Fundraising Secret #5: Use Blue Ink, I encouraged you to enhance your direct mail with a simple bit of color. Another oft overlooked tool in fundraising letters is the P.S. Postscripts are so important to fundraising letters, I often tell seminar attendees that...

Media Habits

Nancy Schwartz at the Getting Attention Blog has a terrific post about the .media habits of people aged 12-24 and 25-50. Check read through the summary and see if it can help your fundraising and the way you interact with your donors and pre-donors. I bet alumni...