by Sanetra Richards | May 8, 2019 | Fundraising Letters, Guest Posts, Internet & Social Media
You already know the importance of fundraising for your nonprofit. Without financial means, it’s more difficult—or even impossible—to achieve your mission. To get there, you’ll need to perfect the art of making a fundraising ask. That is, the process of soliciting...
by Marc A. Pitman | Nov 9, 2018 | 2. Engage, 3. Ask, 4. Love (Stewardship), Fundraising Letters
Last month, at the Nonprofit Storytelling Conference, I saw Jeff Brooks help nonprofits understand donor communication by sharing a great image. I wrote about it to my Fundraising Kick email subscribers. But I wanted to share it here. Hopefully it'll help as you write...
by Marc A. Pitman | May 24, 2018 | 3. Ask, Fundraising Letters
Fundraising is a counter-intuitive profession. But it is a profession. Experts research fundraising tactics and test strategies to find out what works. Often, the results seem illogical. Like is the case in writing fundraising letters that actually raise money. The...
by Marc A. Pitman | Jul 20, 2017 | 2. Engage, 3. Ask, Fundraising Letters, Fundraising Secrets, Stories
I recently blogged about a storytelling tip for nonprofit leaders that I learned from Kindra Hall. The tip is especially powerful in nonprofit fundraising. Kindra took the millenia old story structure - beginning, middle, end - and reframed it as normal, explosion,...
by Marc A. Pitman | Dec 21, 2016 | 3. Ask, Fundraising Letters, Internet & Social Media
Writing the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit's emails standout! The email subject line. Much like the...
by Marc A. Pitman | Jul 7, 2016 | 2. Engage, 3. Ask, Fundraising Letters
Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It's so easy to slip into the passive voice, thinking it sounds more "objective" or "business-like." But active voice is easier to read and is better at accomplishing your...
