Have you ever written a fundraising letter? A fundraising letter you felt really proud about? One that presented your nonprofit in an amazing light. That showed how good you were working in your cause. One that was sure to convince donors to give to you? I have too....
You already know the importance of fundraising for your nonprofit. Without financial means, it’s more difficult—or even impossible—to achieve your mission. To get there, you’ll need to perfect the art of making a fundraising ask. That is, the process of soliciting...
Last month, at the Nonprofit Storytelling Conference, I saw Jeff Brooks help nonprofits understand donor communication by sharing a great image. I wrote about it to my Fundraising Kick email subscribers. But I wanted to share it here. Hopefully it’ll help as you...
Fundraising is a counter-intuitive profession. But it is a profession. Experts research fundraising tactics and test strategies to find out what works. Often, the results seem illogical. Like is the case in writing fundraising letters that actually raise money. The...
I recently blogged about a storytelling tip for nonprofit leaders that I learned from Kindra Hall. The tip is especially powerful in nonprofit fundraising. Kindra took the millenia old story structure – beginning, middle, end – and reframed it as normal,...
Writing the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit’s emails standout! The email subject line. Much...
